Is it time to get a new headshot? Well, ask yourself: “Does my existing headshot actually look like me?” Be honest! If you’re not sure, or if your last photos were taken more than 5 years ago, chances are it IS time for a new professional headshot. And that means it’s time to face a new dilemma: What are you going to wear?! That’s where I come in. As a personal stylist, I can help you find the perfect outfit for your new professional headshots.
Before we start talking outfits, I always ask my clients what industry and type of environment he/she works in and what they want to communicate to their customers/clients/partners/staff/coworkers. Someone who works in a conservative environment in the professional services industry would gravitate toward a power suit; while someone in a creative field in a relaxed environment might choose something more colorful and full of personality. I ask my clients to describe a typical work-day outfit – this should give us an idea of where to start. No matter where you fall on this spectrum, there are a few rules I live by when helping my clients decide what to wear for professional headshots.
Rule 1: Steer clear of black, white, and bland neutrals
Many people choose black ensembles for their professional headshots when left to their own devices, but this is not the most interesting (or even the most flattering!) choice. Black is harsh on camera; white washes out most skin tones and may even be inconveniently sheer; and bland neutrals can be tricky to pull off since they can bring out unexpected undertones in your skin.
Men – avoid the black suit/white shirt pairing – it can be boring and unmemorable. Navy is always a better choice since it’s less harsh against the skin. Gray is a good option too. Just make sure the suit FITS!
Rule 2: Color is your friend
Colorful tops and shirts allow you to show some personality! If you’re a small business owner or entrepreneur, choose colors that are on brand and coordinate with your color palette – especially if your photos will be placed on your website or used on your business cards! I advise my clients to stick to solids and to avoid neons or bold, busy prints. Smaller prints are welcome!
Men – don’t be afraid to wear color and prints, but make sure it is more subdued and not too “loud.”
Rule 3: Show some neck
Ladies – avoid tops with high neck ties, turtlenecks and bulky scarves. Things that tie around the neck actually distract from your face, which is the whole point of a headshot. A tastefully open neckline communicates openness and friendliness; while scarves and tight bows or turtlenecks communicate the opposite. But there is such a thing as TOO open! Don’t wear anything too low cut or that gapes at the neckline.
Men – ties will work for you in a coordinating color/pattern with the rest of your outfit. However, consider ditching the tie for a more relaxed look and adding a sweater, if that feels appropriate for your business or industry.
Rule 4: Avoid oversized items
Oversized, bulky clothing – while comfortable – may look baggy and sloppy on camera. Clothing that is more tailored and fits your body properly will show the world that you are confident, put-together and successful. I help my clients find items that fit their shape and play up their advantages, rather than disguising or hiding their bodies.
Men – FIT is imperative! Be sure that your shirt sleeves and pants are the right length and that everything fits. If possible, I recommend that my male clients have their clothes tailored for the perfect fit.
Rule 5: Minimize accessories
Unless they are part of your brand story, ditch the sunglasses, chunky bracelets, and big earrings. A statement necklace can bring a look to life, but be sure to pair it with other more sedate jewelry. Watches are great for both men and women. Men – leave the rest of your jewelry at home (except for your wedding ring, of course!).
These are the basic rules that I live by when styling my clients for their professional headshots. However, they are just the starting point! As a personal stylist, we come up with a plan which will usually include a look into your closet. Chances are you already have the perfect outfit! If something is missing to pull the look together, I will also be happy to do the shopping for you and help out on the day of the shoot.
If it’s time for a new headshot and you know you’ll need some help pulling a look together, call or email me to set up a styling session or consultation!
